While Google and Apple are racing to create phones with the most apps and fastest internet speeds, none of the technology giants are thinking outside the design box when it comes to the form of a phone. Luckily, there are designer slike Jung Dae Hoon to fill the void.

Hoon, a young designer with ties to Samsung and LG, has designed The Dial - a cell phone worn like a stylish bangle. You probably can’t buy songs on iTunes or trade stocks on this design, but you can still wow your peers with something brand new and stylish.

While being futuristically chic, the phone also has some retro elements in it’s rotary style dialing. To operate the phone you place the bracelet on a flat surface or your palm. The device beams a circle of numbers on to the surface it rests on and the user dials the phone by touching corresponding sensors.

The bracelet has changeable skins, which can take the look of the device from sporty to formal or even luxury. The style quotient makes up for the lack of clarity on how phone is actually used (microphone, ear piece?) and it’s likely that if this product hit’s the market fashion-gadget lovers will be clamoring for it.